Lornefield Pensions Administration logo

Lornefield Pensions Administration

Lost£0Lead · £50,000/yr
made from

AI facts

Current to 11 Oct 26

Lornefield Pensions Administration held a Growth subscription under an executed order form signed 3 Apr 2025, at £44,000 for the term 3 Apr 2025 to 2 Apr 2026, and no later order form exists. All four invoices were paid within terms. No questions were asked in the last 90 days, against 8949 in the twelve months to September 2026. An open win-back deal, deal_005_05, sits at stage lead with a deal amount of £50,000 and expected close 29 Jan 2027. The CRM records stage customer with ARR £44,000.

Read from 40 calls · 48 email threads · 31 tickets · 6 news items · 5 deals · 5 people · 23 documents, newest 6 Oct 26

AImade from

AI opinion

Current to 11 Oct 26

Lost, because the Growth term ended on 2 Apr 2026 after Douglas Baird gave notice on group direction, and no executed paper or invoice follows. The cause was the group mandate, not service. Opportunity: Douglas reopened talks because Signalvane misses member queries and trustee calls.

SignalsLornefield Pensions Administration - Order Form (signed)Lornefield subscription and the coming termWould BB-Demo be willing to talk again?Lornefield Pensions Administration / BB-Demo – Win BackLornefield Pensions Administration

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Next step

Current to 11 Oct 26
What
Nell Ashcombe sends Fiona Mackie the win-back proposal, the Growth order form with term and notice wording, and a one-page note confirming data stays in Lornefield's Snowflake account. proposal
Who
Nell Ashcombe Nell Ashcombe
When
this_week by 9 Oct 2026
Why
Nell Ashcombe should send Fiona Mackie the proposal, the Growth order form with term and notice, and a one-page note on data staying in Lornefield's Snowflake account. This answers the 6 Oct 2026 requests before the 13 Oct 2026 discovery call.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Profile

Updated 9 Oct 26
  • IndustryPensions administrationSource: CRM company record
  • Websitelornefield.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityEdinburghSource: CRM company record
  • Size380 employeesSource: CRM company record
  • CRM ownerNell AshcombeSource: CRM company record · Chief Executive Officer and Co-founder · CSM Daniel Okafor
  • Customer since3 Apr 2023Source: first executed order form ctr_005_01, signed 17 Mar 2023 · Starter tier · In the CRM since 9 Dec 2022
  • TypeChurneddiffersSource: contracts and invoices (signals) · CRM stage customer · The sources disagree
  • StateLostSource: AI assessment · Written 11 Oct 2026
CRMmade from

Key facts

Updated 9 Oct 26
  • Contracted ARR£0differsSource: executed order forms · CRM £44,000 · Invoiced run rate £0 · As of 9 Oct 2026 · The sources disagree
  • TierGrowthSource: deal_005_03
  • Open dealLead · £50,000Source: CRM deal Lornefield Pensions Administration – Win Back · win_back deal · Expected close 29 Jan 2027 · Owner Tom Ashdown
  • Last contact6 Oct 2026Email: Finding time to talk · 3 days before 9 Oct 2026
  • Tenanteu-west-1Source: product analytics, reporting since Apr 2023 · 5 connectors configured
  • Licensed seats400 active users in Sep 2026
Computedmade from

The story

Current to 11 Oct 26
Lost

Lost: Lornefield's Growth term ended on 2 Apr 2026 after notice on a group move to Signalvane. The CRM still shows £44,000. A win-back lead is open, and Nell Ashcombe owes Fiona Mackie paperwork before the 13 Oct 2026 discovery call.

Lost: Lornefield Pensions Administration held Growth under an executed order form at £44,000 for 3 Apr 2025 to 2 Apr 2026, and no later paper or invoice follows. The CRM still shows stage customer with ARR £44,000, which is stale.

No questions were asked in the last 90 days, against 8949 in the twelve months to September 2026; two unnamed users each asked 15%. Champion Imogen Hartley left on 30 Jan 2026.

Douglas Baird gave notice on 2 Feb 2026 as the Dunmarra group standardised on Signalvane. On 6 Oct 2026 he reopened talks, but any return needs group sign-off through Fiona Mackie.

Nell Ashcombe sends Fiona the proposal, the Growth order form with term and notice, and a one-page data note by 9 Oct 2026, before the 13 Oct 2026 discovery call.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

ARR journey

Updated 9 Oct 26
Contracted ARR and Invoiced ARR · monthlyUpdated 09 Oct 26
Contracted ARRInvoiced ARR
£0k£25k£50kApr 23Oct 23Apr 24Oct 24Apr 25Oct 25Apr 26newexpansionchurn£0k£0kApr 23: Contracted ARR £20k; Invoiced ARR £20kMay 23: Contracted ARR £20k; Invoiced ARR £20kJun 23: Contracted ARR £20k; Invoiced ARR £20kJul 23: Contracted ARR £20k; Invoiced ARR £20kAug 23: Contracted ARR £20k; Invoiced ARR £20kSep 23: Contracted ARR £20k; Invoiced ARR £20kOct 23: Contracted ARR £20k; Invoiced ARR £20kNov 23: Contracted ARR £20k; Invoiced ARR £20kDec 23: Contracted ARR £20k; Invoiced ARR £20kJan 24: Contracted ARR £20k; Invoiced ARR £20kFeb 24: Contracted ARR £20k; Invoiced ARR £20kMar 24: Contracted ARR £20k; Invoiced ARR £20kApr 24: Contracted ARR £44k; Invoiced ARR £44kMay 24: Contracted ARR £44k; Invoiced ARR £44kJun 24: Contracted ARR £44k; Invoiced ARR £44kJul 24: Contracted ARR £44k; Invoiced ARR £44kAug 24: Contracted ARR £44k; Invoiced ARR £44kSep 24: Contracted ARR £44k; Invoiced ARR £44kOct 24: Contracted ARR £44k; Invoiced ARR £44kNov 24: Contracted ARR £44k; Invoiced ARR £44kDec 24: Contracted ARR £44k; Invoiced ARR £44kJan 25: Contracted ARR £44k; Invoiced ARR £44kFeb 25: Contracted ARR £44k; Invoiced ARR £44kMar 25: Contracted ARR £44k; Invoiced ARR £44kApr 25: Contracted ARR £44k; Invoiced ARR £44kMay 25: Contracted ARR £44k; Invoiced ARR £44kJun 25: Contracted ARR £44k; Invoiced ARR £44kJul 25: Contracted ARR £44k; Invoiced ARR £44kAug 25: Contracted ARR £44k; Invoiced ARR £44kSep 25: Contracted ARR £44k; Invoiced ARR £44kOct 25: Contracted ARR £44k; Invoiced ARR £44kNov 25: Contracted ARR £44k; Invoiced ARR £44kDec 25: Contracted ARR £44k; Invoiced ARR £44kJan 26: Contracted ARR £44k; Invoiced ARR £44kFeb 26: Contracted ARR £44k; Invoiced ARR £44kMar 26: Contracted ARR £44k; Invoiced ARR £44kApr 26: Contracted ARR £0k; Invoiced ARR £0k
One point per month; the dot and figure at the right end are the latest value. The line steps because the figure holds until it changes. Latest (Apr 26): Contracted ARR £0k; Invoiced ARR £0k. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_005.
Show the figures as a table
Contracted ARRInvoiced ARR
Apr 23£20k£20k
May 23£20k£20k
Jun 23£20k£20k
Jul 23£20k£20k
Aug 23£20k£20k
Sep 23£20k£20k
Oct 23£20k£20k
Nov 23£20k£20k
Dec 23£20k£20k
Jan 24£20k£20k
Feb 24£20k£20k
Mar 24£20k£20k
Apr 24£44k£44k
May 24£44k£44k
Jun 24£44k£44k
Jul 24£44k£44k
Aug 24£44k£44k
Sep 24£44k£44k
Oct 24£44k£44k
Nov 24£44k£44k
Dec 24£44k£44k
Jan 25£44k£44k
Feb 25£44k£44k
Mar 25£44k£44k
Apr 25£44k£44k
May 25£44k£44k
Jun 25£44k£44k
Jul 25£44k£44k
Aug 25£44k£44k
Sep 25£44k£44k
Oct 25£44k£44k
Nov 25£44k£44k
Dec 25£44k£44k
Jan 26£44k£44k
Feb 26£44k£44k
Mar 26£44k£44k
Apr 26£0£0
Accountingmade from

Platform usage

Updated 9 Oct 26

Headroom on the Growth tier, Apr 2026: 0 of 40 included users; 5 of 8 included connectors.

Active users · Apr 26
0down 38 vs Jan 26of 40 included on the tier
Questions asked · Apr 26
0down 1,630 vs Jan 26
Connectors configured · Apr 26
5down 1 vs Jan 26of 8 included on the tier
Active admins · Apr 26
0down 1 vs Jan 26
Data volume · Apr 26
0.0 GBdown 15.7 GB vs Jan 26
Active users and questions · monthlyUpdated 09 Oct 26
Left axisActive usersLicensed seatsIncluded users (40)Right axisQuestions asked
00201,000402,000Apr 23Aug 23Dec 23Apr 24Aug 24Dec 24Apr 25Aug 25Dec 25Apr 26crm stage stale4000Apr 23: Licensed seats 15; Included users (40) 40; Questions asked 121May 23: Licensed seats 15; Included users (40) 40; Questions asked 475Jun 23: Licensed seats 15; Included users (40) 40; Questions asked 576Jul 23: Licensed seats 15; Included users (40) 40; Questions asked 625Aug 23: Licensed seats 15; Included users (40) 40; Questions asked 419Sep 23: Licensed seats 15; Included users (40) 40; Questions asked 663Oct 23: Licensed seats 15; Included users (40) 40; Questions asked 708Nov 23: Licensed seats 15; Included users (40) 40; Questions asked 695Dec 23: Licensed seats 15; Included users (40) 40; Questions asked 470Jan 24: Licensed seats 15; Included users (40) 40; Questions asked 590Feb 24: Licensed seats 15; Included users (40) 40; Questions asked 608Mar 24: Licensed seats 15; Included users (40) 40; Questions asked 664Apr 24: Licensed seats 40; Included users (40) 40; Questions asked 1,678May 24: Licensed seats 40; Included users (40) 40; Questions asked 1,886Jun 24: Licensed seats 40; Included users (40) 40; Questions asked 1,824Jul 24: Licensed seats 40; Included users (40) 40; Questions asked 1,995Aug 24: Licensed seats 40; Included users (40) 40; Questions asked 1,059Sep 24: Licensed seats 40; Included users (40) 40; Questions asked 1,839Oct 24: Licensed seats 40; Included users (40) 40; Questions asked 1,886Nov 24: Licensed seats 40; Included users (40) 40; Questions asked 1,863Dec 24: Licensed seats 40; Included users (40) 40; Questions asked 1,377Jan 25: Licensed seats 40; Included users (40) 40; Questions asked 1,729Feb 25: Licensed seats 40; Included users (40) 40; Questions asked 1,701Mar 25: Licensed seats 40; Included users (40) 40; Questions asked 1,822Apr 25: Licensed seats 40; Included users (40) 40; Questions asked 1,864May 25: Licensed seats 40; Included users (40) 40; Questions asked 1,766Jun 25: Licensed seats 40; Included users (40) 40; Questions asked 1,687Jul 25: Licensed seats 40; Included users (40) 40; Questions asked 1,956Aug 25: Licensed seats 40; Included users (40) 40; Questions asked 1,001Sep 25: Active users 37; Licensed seats 40; Included users (40) 40; Questions asked 1,900Oct 25: Active users 37; Licensed seats 40; Included users (40) 40; Questions asked 1,885Nov 25: Active users 37; Licensed seats 40; Included users (40) 40; Questions asked 1,751Dec 25: Active users 38; Licensed seats 40; Included users (40) 40; Questions asked 1,450Jan 26: Active users 38; Licensed seats 40; Included users (40) 40; Questions asked 1,630Feb 26: Active users 37; Licensed seats 40; Included users (40) 40; Questions asked 1,258Mar 26: Active users 37; Licensed seats 40; Included users (40) 40; Questions asked 975Apr 26: Active users 0; Licensed seats 40; Included users (40) 40; Questions asked 0
One point per month; the dot and figure at the right end are the latest value. Two scales: left-axis lines read against the left figures, right-axis lines against the coloured figures on the right; both start at zero, so where the lines cross means nothing. The dotted line is the allowance. The line steps because the figure holds until it changes. Latest (Apr 26): Active users 0; Licensed seats 40; Questions asked 0. Basis: product usage, facts.usage_monthly:org_005, signals:org_005.
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
Left axisConnectors configuredIncluded connectors (8)Active adminsRight axisData volume
00.0 GB410.0 GB820.0 GBMay 23Oct 23Mar 24Aug 24Jan 25Jun 25Nov 25Apr 26500.0 GBApr 23: Connectors configured 0; Included connectors (8) 8; Data volume 0.0 GBMay 23: Connectors configured 1; Included connectors (8) 8; Data volume 1.9 GBJun 23: Connectors configured 3; Included connectors (8) 8; Data volume 5.8 GBJul 23: Connectors configured 3; Included connectors (8) 8; Data volume 5.9 GBAug 23: Connectors configured 3; Included connectors (8) 8; Data volume 6.0 GBSep 23: Connectors configured 3; Included connectors (8) 8; Data volume 6.1 GBOct 23: Connectors configured 3; Included connectors (8) 8; Data volume 6.2 GBNov 23: Connectors configured 3; Included connectors (8) 8; Data volume 6.3 GBDec 23: Connectors configured 3; Included connectors (8) 8; Data volume 6.4 GBJan 24: Connectors configured 3; Included connectors (8) 8; Data volume 6.5 GBFeb 24: Connectors configured 3; Included connectors (8) 8; Data volume 6.7 GBMar 24: Connectors configured 3; Included connectors (8) 8; Data volume 6.8 GBApr 24: Connectors configured 4; Included connectors (8) 8; Data volume 9.2 GBMay 24: Connectors configured 5; Included connectors (8) 8; Data volume 11.6 GBJun 24: Connectors configured 5; Included connectors (8) 8; Data volume 11.8 GBJul 24: Connectors configured 6; Included connectors (8) 8; Data volume 14.4 GBAug 24: Connectors configured 6; Included connectors (8) 8; Data volume 14.6 GBSep 24: Connectors configured 6; Included connectors (8) 8; Data volume 14.8 GBOct 24: Connectors configured 6; Included connectors (8) 8; Data volume 15.1 GBNov 24: Connectors configured 6; Included connectors (8) 8; Data volume 15.3 GBDec 24: Connectors configured 6; Included connectors (8) 8; Data volume 15.5 GBJan 25: Connectors configured 6; Included connectors (8) 8; Data volume 15.8 GBFeb 25: Connectors configured 6; Included connectors (8) 8; Data volume 15.9 GBMar 25: Connectors configured 6; Included connectors (8) 8; Data volume 16.2 GBApr 25: Connectors configured 6; Included connectors (8) 8; Data volume 16.4 GBMay 25: Connectors configured 6; Included connectors (8) 8; Data volume 16.6 GBJun 25: Connectors configured 6; Included connectors (8) 8; Data volume 16.8 GBJul 25: Connectors configured 6; Included connectors (8) 8; Data volume 17.1 GBAug 25: Connectors configured 6; Included connectors (8) 8; Data volume 17.3 GBSep 25: Connectors configured 6; Included connectors (8) 8; Active admins 1; Data volume 17.5 GBOct 25: Connectors configured 6; Included connectors (8) 8; Active admins 1; Data volume 17.7 GBNov 25: Connectors configured 6; Included connectors (8) 8; Active admins 1; Data volume 17.9 GBDec 25: Connectors configured 6; Included connectors (8) 8; Active admins 1; Data volume 18.2 GBJan 26: Connectors configured 6; Included connectors (8) 8; Active admins 1; Data volume 15.7 GBFeb 26: Connectors configured 5; Included connectors (8) 8; Active admins 1; Data volume 10.0 GBMar 26: Connectors configured 5; Included connectors (8) 8; Active admins 1; Data volume 6.4 GBApr 26: Connectors configured 5; Included connectors (8) 8; Active admins 0; Data volume 0.0 GB
One point per month; the dot and figure at the right end are the latest value. Two scales: left-axis lines read against the left figures, right-axis lines against the coloured figures on the right; both start at zero, so where the lines cross means nothing. The dotted line is the allowance. The line steps because the figure holds until it changes. Latest (Apr 26): Connectors configured 5; Active admins 0; Data volume 0.0 GB. Basis: product usage, facts.usage_monthly:org_005, signals:org_005.

Dated markers: Apr 2026 crm stage stale.

Usagemade from

Documents

Updated 9 Oct 26

23 documents in 5 folders; 3 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

DealStageAmountClose
Lornefield Pensions Administration – Win Backlead£50,00029 Jan 2027
CRMmade from

Open tickets

Not yet analysedNo open tickets.
Helpdeskmade from

Activity

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Lornefield Pensions Administration's pages are written from 4 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 148 AI summaries of 157 raw things (calls, tickets, emails, news), 4 people (4 with an AI write-up) and 5 staff (0 with an AI write-up), shown on 18 pages. 1 AI record in this trail is not yet analysed.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Web · Usage
made from

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

How to use the site

How to ask

Press Ask Brain in the header. Type a question, or pick one of the examples.

The site itself does not call an AI model; answers in Claude come from the same figures you see here.

What the data covers

DataRecords
Organisations75
People at customers290
BB-Demo staff40
Calls784
Email threads1,169
Support tickets449
Documents477
Deals117
Invoices101
Events49
News items56

Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

Who to contact

Email support@b-brain.example or talk to your B-Brain account team. Tell us the page address and what looked wrong; a screenshot helps.
Ask B

Ask B

B-Brain · read-only