Lindqvarn Retail logo

Lindqvarn Retail

Watch£113,500Renews 1 Jun 27
made from

AI facts

Current to 11 Oct 26

Lindqvarn Retail holds an Enterprise subscription under the order form executed on 6 May 2026: £113,500 a year for 160 licensed users, 1 Jun 2026 to 31 May 2027, with no discount. Active users held at 133 from May to September 2026 while questions asked rose from 6213 to 6649. The renewal falls on 1 Jun 2027 at a renewal price of £125,000, and a check-in with Mats Eklund is booked for 22 Oct 2026. Karin Sjöberg's platform account was deactivated on 4 Sep 2026.

Read from 24 calls · 36 email threads · 32 tickets · 1 news items · 3 deals · 6 people · 16 documents, newest 8 Oct 26

AImade from

AI opinion

Current to 11 Oct 26

Watch, because the champion Karin Sjöberg's platform account was deactivated on 4 Sep 2026 and the evidence does not show why. Stale-data tickets and a missed P1 response dented trust in August 2026, though questions recovered and invoices are paid on time. Opportunity: a regional-manager pilot within existing seats.

SignalsLindqvarn Retail - Order Form (signed)Lindqvarn Retail / B-Brain – Check InLindqvarn Retail - QBR

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Next step

Current to 11 Oct 26
What
Marcus Bell prepares the 22 Oct 2026 check-in with Mats Eklund to agree a new day-to-day champion and to correct the renewal price that a support ticket wrongly confirmed as £113,500. renewal
Who
Marcus Bell Marcus Bell
When
within_2_weeks by 9 Oct 2026
Why
Marcus Bell should prepare the 22 Oct 2026 check-in with CFO Mats Eklund to agree a new champion after Karin Sjöberg's account was deactivated. He should also correct the 28 Jul 2026 ticket that told Lindqvarn £113,500 was locked in, when the renewal price is £125,000.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Profile

Updated 9 Oct 26
  • IndustryRetailSource: CRM company record
  • Websitelindqvarn.exampleSource: CRM company record
  • CountrySwedenSource: CRM company record · CRM code SE · Region EU
  • HQ cityStockholmSource: CRM company record
  • Size650 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive · CSM Esther Quaye
  • Customer since1 Jun 2025Source: first executed order form ctr_026_01, signed 23 May 2025 · Enterprise tier · In the CRM since 17 Dec 2024
  • TypeCustomerSource: contracts and invoices (signals) · CRM stage customer
  • StateWatchSource: AI assessment · Written 11 Oct 2026
CRMmade from

Key facts

Updated 9 Oct 26
  • Contracted ARR£113,500Source: executed order form ctr_026_03, 1 Jun 2026 to 31 May 2027 · CRM £113,500 · Invoiced run rate £113,500 · As of 9 Oct 2026
  • Next renewal1 Jun 2027Basis: order form ctr_026_03 ends 31 May 2027 · In 235 days · Renewal price £125,000 (+10.1%) · list price of the tier on the renewal date (price book); v1 prices and first-term discounts end at renewal
  • Term1 Jun 2026 to 31 May 2027Source: order form ctr_026_03 (renewal), signed 6 May 2026 · Billed annually · 160 seats, 20 connectors
  • TierEnterpriseSource: the current order form
  • Last contact24 Aug 2026Call: Lindqvarn Retail / B-Brain – Check In · 46 days before 9 Oct 2026
  • Tenanteu-west-1Source: product analytics, reporting since Jun 2025 · 16 connectors configured
  • Licensed seats160133 active users in Sep 2026 · Order form ctr_026_03: 160 seats
Computedmade from

The story

Not yet analysedThe narrative record narrative:org_026 has not been written yet.
AImade from

ARR journey

Updated 9 Oct 26
Contracted ARR and Invoiced ARR · monthlyUpdated 09 Oct 26
Contracted ARRInvoiced ARR
£0k£60k£120kJun 25Sep 25Dec 25Mar 26Jun 26Sep 26newexpansionexpansion£114k£114kJun 25: Contracted ARR £99k; Invoiced ARR £99kJul 25: Contracted ARR £99k; Invoiced ARR £99kAug 25: Contracted ARR £99k; Invoiced ARR £99kSep 25: Contracted ARR £99k; Invoiced ARR £99kOct 25: Contracted ARR £99k; Invoiced ARR £99kNov 25: Contracted ARR £99k; Invoiced ARR £99kDec 25: Contracted ARR £99k; Invoiced ARR £99kJan 26: Contracted ARR £99k; Invoiced ARR £99kFeb 26: Contracted ARR £103k; Invoiced ARR £100kMar 26: Contracted ARR £103k; Invoiced ARR £100kApr 26: Contracted ARR £103k; Invoiced ARR £100kMay 26: Contracted ARR £103k; Invoiced ARR £100kJun 26: Contracted ARR £114k; Invoiced ARR £114kJul 26: Contracted ARR £114k; Invoiced ARR £114kAug 26: Contracted ARR £114k; Invoiced ARR £114kSep 26: Contracted ARR £114k; Invoiced ARR £114k
One point per month; the dot and figure at the right end are the latest value. The line steps because the figure holds until it changes. Latest (Sep 26): Contracted ARR £114k; Invoiced ARR £114k. Basis: accounting system, facts.arr_monthly:org_026.
Show the figures as a table
Contracted ARRInvoiced ARR
Jun 25£99k£99k
Jul 25£99k£99k
Aug 25£99k£99k
Sep 25£99k£99k
Oct 25£99k£99k
Nov 25£99k£99k
Dec 25£99k£99k
Jan 26£99k£99k
Feb 26£103k£100k
Mar 26£103k£100k
Apr 26£103k£100k
May 26£103k£100k
Jun 26£114k£114k
Jul 26£114k£114k
Aug 26£114k£114k
Sep 26£114k£114k
Accountingmade from

Platform usage

Updated 9 Oct 26

Headroom on the Enterprise tier, Sep 2026: 133 of 150 included users; 16 of 20 included connectors.

Active users · Sep 26
133level vs Jun 26of 150 included on the tier
Questions asked · Sep 26
6,649down 293 vs Jun 26
Connectors configured · Sep 26
16level vs Jun 26of 20 included on the tier
Active admins · Sep 26
3level vs Jun 26
Data volume · Sep 26
32.6 GBup 1.5 GB vs Jun 26
Active users and questions · monthlyUpdated 09 Oct 26
Left axisActive usersLicensed seatsIncluded users (150)Right axisQuestions asked
001004,0002008,000Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Sep 26champion left6,649160133Jun 25: Licensed seats 150; Included users (150) 150; Questions asked 900Jul 25: Licensed seats 150; Included users (150) 150; Questions asked 1,931Aug 25: Licensed seats 150; Included users (150) 150; Questions asked 1,809Sep 25: Active users 103; Licensed seats 150; Included users (150) 150; Questions asked 4,948Oct 25: Active users 119; Licensed seats 150; Included users (150) 150; Questions asked 5,898Nov 25: Active users 125; Licensed seats 150; Included users (150) 150; Questions asked 5,956Dec 25: Active users 125; Licensed seats 150; Included users (150) 150; Questions asked 4,903Jan 26: Active users 125; Licensed seats 150; Included users (150) 150; Questions asked 6,159Feb 26: Active users 133; Licensed seats 160; Included users (150) 150; Questions asked 6,156Mar 26: Active users 133; Licensed seats 160; Included users (150) 150; Questions asked 6,475Apr 26: Active users 133; Licensed seats 160; Included users (150) 150; Questions asked 5,967May 26: Active users 133; Licensed seats 160; Included users (150) 150; Questions asked 6,213Jun 26: Active users 133; Licensed seats 160; Included users (150) 150; Questions asked 6,942Jul 26: Active users 133; Licensed seats 160; Included users (150) 150; Questions asked 6,741Aug 26: Active users 133; Licensed seats 160; Included users (150) 150; Questions asked 3,790Sep 26: Active users 133; Licensed seats 160; Included users (150) 150; Questions asked 6,649
One point per month; the dot and figure at the right end are the latest value. Two scales: left-axis lines read against the left figures, right-axis lines against the coloured figures on the right; both start at zero, so where the lines cross means nothing. The dotted line is the allowance. The line steps because the figure holds until it changes. Latest (Sep 26): Active users 133; Licensed seats 160; Questions asked 6,649. Oct 26 is month to date, so it is left off the lines and the tiles. Basis: product usage, facts.usage_monthly:org_026, signals:org_026.
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
Left axisConnectors configuredIncluded connectors (20)Active adminsRight axisData volume
00.0 GB1020.0 GB2040.0 GBJul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Sep 2632.6 GB163Jun 25: Connectors configured 4; Included connectors (20) 20; Data volume 6.3 GBJul 25: Connectors configured 9; Included connectors (20) 20; Data volume 14.4 GBAug 25: Connectors configured 13; Included connectors (20) 20; Data volume 21.2 GBSep 25: Connectors configured 14; Included connectors (20) 20; Active admins 3; Data volume 23.3 GBOct 25: Connectors configured 15; Included connectors (20) 20; Active admins 3; Data volume 25.4 GBNov 25: Connectors configured 15; Included connectors (20) 20; Active admins 3; Data volume 25.9 GBDec 25: Connectors configured 16; Included connectors (20) 20; Active admins 3; Data volume 28.1 GBJan 26: Connectors configured 16; Included connectors (20) 20; Active admins 3; Data volume 28.6 GBFeb 26: Connectors configured 16; Included connectors (20) 20; Active admins 3; Data volume 29.1 GBMar 26: Connectors configured 16; Included connectors (20) 20; Active admins 3; Data volume 29.6 GBApr 26: Connectors configured 16; Included connectors (20) 20; Active admins 3; Data volume 30.1 GBMay 26: Connectors configured 16; Included connectors (20) 20; Active admins 3; Data volume 30.6 GBJun 26: Connectors configured 16; Included connectors (20) 20; Active admins 3; Data volume 31.1 GBJul 26: Connectors configured 16; Included connectors (20) 20; Active admins 3; Data volume 31.6 GBAug 26: Connectors configured 16; Included connectors (20) 20; Active admins 3; Data volume 32.1 GBSep 26: Connectors configured 16; Included connectors (20) 20; Active admins 3; Data volume 32.6 GB
One point per month; the dot and figure at the right end are the latest value. Two scales: left-axis lines read against the left figures, right-axis lines against the coloured figures on the right; both start at zero, so where the lines cross means nothing. The dotted line is the allowance. The line steps because the figure holds until it changes. Latest (Sep 26): Connectors configured 16; Active admins 3; Data volume 32.6 GB. Oct 26 is month to date, so it is left off the lines and the tiles. Basis: product usage, facts.usage_monthly:org_026, signals:org_026.

Dated markers: Sep 2026 champion left.

Usagemade from

Documents

Updated 9 Oct 26

16 documents in 6 folders; 4 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

Not yet analysedNo open deals.
CRMmade from

Open tickets

Helpdeskmade from

Activity

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Lindqvarn Retail's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 109 AI summaries of 116 raw things (calls, tickets, emails, news), 6 people (6 with an AI write-up) and 8 staff (0 with an AI write-up), shown on 11 pages. 4 AI records in this trail are not yet analysed.

The trail as a list (block, record, entity, raw row)
  • Activity page block
  • AI opinion page block
    • Lindqvarn Retail on watch AI record
      • Lindqvarn Retail – New entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • contracts/order_form_lines.csv ctr_026_01:1 raw row
        • contracts/order_form_lines.csv ctr_026_01:2 raw row
        • contracts/order_forms.csv ctr_026_01 raw row
        • crm/deal_close_date_changes.csv deal_026_01:1 raw row
        • crm/deal_close_date_changes.csv deal_026_01:2 raw row
        • +9 more
      • Lindqvarn Retail – Expansion entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • contracts/order_form_lines.csv ctr_026_02:1 raw row
        • contracts/order_forms.csv ctr_026_02 raw row
        • crm/deal_line_items.csv deal_026_02:1 raw row
        • crm/deal_stage_history.csv deal_026_02:1 raw row
        • crm/deal_stage_history.csv deal_026_02:2 raw row
        • +3 more
      • Lindqvarn Retail – Renewal entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • contracts/order_form_lines.csv ctr_026_03:1 raw row
        • contracts/order_form_lines.csv ctr_026_03:2 raw row
        • contracts/order_forms.csv ctr_026_03 raw row
        • crm/deal_line_items.csv deal_026_03:1 raw row
        • crm/deal_line_items.csv deal_026_03:2 raw row
        • +5 more
      • Lindqvarn Retail: renewal executed to May 2027 AI record
      • INV-026-0001 entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • accounting/invoice_lines.csv inv_026_001:1 raw row
        • accounting/invoices.csv inv_026_001 raw row
        • accounting/payments.csv pay_026_001 raw row
      • INV-026-0002 entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • accounting/invoice_lines.csv inv_026_002:1 raw row
        • accounting/invoices.csv inv_026_002 raw row
        • accounting/payments.csv pay_026_002 raw row
      • +95 more
  • ARR journey page block
    • facts.arr_monthly:org_026 facts table
      • Lindqvarn Retail – New entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • contracts/order_form_lines.csv ctr_026_01:1 raw row
        • contracts/order_form_lines.csv ctr_026_01:2 raw row
        • contracts/order_forms.csv ctr_026_01 raw row
        • crm/deal_close_date_changes.csv deal_026_01:1 raw row
        • crm/deal_close_date_changes.csv deal_026_01:2 raw row
        • +9 more
      • Lindqvarn Retail – Expansion entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • contracts/order_form_lines.csv ctr_026_02:1 raw row
        • contracts/order_forms.csv ctr_026_02 raw row
        • crm/deal_line_items.csv deal_026_02:1 raw row
        • crm/deal_stage_history.csv deal_026_02:1 raw row
        • crm/deal_stage_history.csv deal_026_02:2 raw row
        • +3 more
      • Lindqvarn Retail – Renewal entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • contracts/order_form_lines.csv ctr_026_03:1 raw row
        • contracts/order_form_lines.csv ctr_026_03:2 raw row
        • contracts/order_forms.csv ctr_026_03 raw row
        • crm/deal_line_items.csv deal_026_03:1 raw row
        • crm/deal_line_items.csv deal_026_03:2 raw row
        • +5 more
      • INV-026-0001 entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • accounting/invoice_lines.csv inv_026_001:1 raw row
        • accounting/invoices.csv inv_026_001 raw row
        • accounting/payments.csv pay_026_001 raw row
      • INV-026-0002 entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • accounting/invoice_lines.csv inv_026_002:1 raw row
        • accounting/invoices.csv inv_026_002 raw row
        • accounting/payments.csv pay_026_002 raw row
      • INV-026-0003 entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • accounting/invoice_lines.csv inv_026_003:1 raw row
        • accounting/invoices.csv inv_026_003 raw row
        • accounting/payments.csv pay_026_003 raw row
      • +1 more
  • AI facts page block
    • Lindqvarn Retail on watch AI record
      • Lindqvarn Retail – New entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • contracts/order_form_lines.csv ctr_026_01:1 raw row
        • contracts/order_form_lines.csv ctr_026_01:2 raw row
        • contracts/order_forms.csv ctr_026_01 raw row
        • crm/deal_close_date_changes.csv deal_026_01:1 raw row
        • crm/deal_close_date_changes.csv deal_026_01:2 raw row
        • +9 more
      • Lindqvarn Retail – Expansion entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • contracts/order_form_lines.csv ctr_026_02:1 raw row
        • contracts/order_forms.csv ctr_026_02 raw row
        • crm/deal_line_items.csv deal_026_02:1 raw row
        • crm/deal_stage_history.csv deal_026_02:1 raw row
        • crm/deal_stage_history.csv deal_026_02:2 raw row
        • +3 more
      • Lindqvarn Retail – Renewal entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • contracts/order_form_lines.csv ctr_026_03:1 raw row
        • contracts/order_form_lines.csv ctr_026_03:2 raw row
        • contracts/order_forms.csv ctr_026_03 raw row
        • crm/deal_line_items.csv deal_026_03:1 raw row
        • crm/deal_line_items.csv deal_026_03:2 raw row
        • +5 more
      • Lindqvarn Retail: renewal executed to May 2027 AI record
      • INV-026-0001 entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • accounting/invoice_lines.csv inv_026_001:1 raw row
        • accounting/invoices.csv inv_026_001 raw row
        • accounting/payments.csv pay_026_001 raw row
      • INV-026-0002 entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • accounting/invoice_lines.csv inv_026_002:1 raw row
        • accounting/invoices.csv inv_026_002 raw row
        • accounting/payments.csv pay_026_002 raw row
      • +95 more
  • Contacts page block
    • Karin Sjöberg entity
      • Lindqvarn Retail entity
        • accounting/customers.csv org_026 raw row
        • crm/companies.csv org_026 raw row
        • product_analytics/tenants.csv org_026 raw row
      • crm/contacts.csv per_2601:org_026 raw row
      • product_analytics/users.csv usr_026_002 raw row
    • Mats Eklund entity
      • Lindqvarn Retail entity
        • accounting/customers.csv org_026 raw row
        • crm/companies.csv org_026 raw row
        • product_analytics/tenants.csv org_026 raw row
      • crm/contacts.csv per_2602:org_026 raw row
      • product_analytics/users.csv usr_026_004 raw row
    • Linnea Holm entity
      • Lindqvarn Retail entity
        • accounting/customers.csv org_026 raw row
        • crm/companies.csv org_026 raw row
        • product_analytics/tenants.csv org_026 raw row
      • crm/contacts.csv per_2603:org_026 raw row
      • product_analytics/users.csv usr_026_001 raw row
    • Johan Berglund entity
      • Lindqvarn Retail entity
        • accounting/customers.csv org_026 raw row
        • crm/companies.csv org_026 raw row
        • product_analytics/tenants.csv org_026 raw row
      • crm/contacts.csv per_2604:org_026 raw row
      • product_analytics/users.csv usr_026_003 raw row
    • Annika Lund entity
      • Lindqvarn Retail entity
        • accounting/customers.csv org_026 raw row
        • crm/companies.csv org_026 raw row
        • product_analytics/tenants.csv org_026 raw row
      • crm/contacts.csv per_2605:org_026 raw row
    • Erik Wallin entity
      • Lindqvarn Retail entity
        • accounting/customers.csv org_026 raw row
        • crm/companies.csv org_026 raw row
        • product_analytics/tenants.csv org_026 raw row
      • crm/contacts.csv per_2606:org_026 raw row
  • Open deals (not yet analysed) page block
  • Documents page block
    • +10 more
  • hero page block
    • Key facts page block
      • Evidence trail page block
        • The story (not yet analysed) page block
          • Next step page block
            • Open tickets page block
              • Profile page block
                • Sources page block
                  • Platform usage page block
                    Computedmade from
                    Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Web · Usage
                    made from

                    B-Brain is a fictional company; every organisation and person here is invented. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

                    Help & Support

                    Open as a page

                    Help & Support

                    B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

                    How to use the site

                    How to ask

                    Press Ask Brain in the header. Type a question, or pick one of the examples.

                    The site itself does not call an AI model; answers in Claude come from the same figures you see here.

                    What the data covers

                    DataRecords
                    Organisations75
                    People at customers290
                    B-Brain staff40
                    Calls784
                    Email threads1,169
                    Support tickets449
                    Documents477
                    Deals117
                    Invoices101
                    Events49
                    News items56

                    Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

                    B-Brain is a fictional company: every organisation, person and figure here is invented for this demonstration.

                    Who to contact

                    Email support@b-brain.example or talk to your B-Brain account team. Tell us the page address and what looked wrong; a screenshot helps.
                    Ask B

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                    B-Brain · read-only